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VOLVO CARS AND CASA LAS CUJAS JOIN TO CLEAN THE SEA OF ZAPALLAR


This month, Swedish automaker Volvo completed a two-day ocean waste cleanup by the Zapallar Cove in Chile. 

In partnership with event space Casa Las Cujas de Cachagua, the company recruited professional divers to extract over 200 kilos of garbage. Notable items fished out of the ocean included tires, a chimney, and PVC pipes. The mission is part of Volvo’s global environmental efforts, which also include a 3D-printed a seawall in Sydney, and a commitment to make 25% of its cars out of recycled materials by 2025.

You don’t need us to tell you that sustainability and anti-waste movements are not going away. Whether you’ve already kicked off an environmental initiative or not, consider this:

The Garbage Rush. Trash is causing a particularly large commotion in the ocean. By 2050, the amount of garbage in our oceans is expected to exceedthe amount of fish. But of course, the problem goes beyond marine waste. Because waste is EVERYWHERE – it’s a (terrible) gold rush! There’s plenty of room for deep thinking on this issue, but in the meantime, if your brand cares about it, there’s a simple way to prove that. Get out there! Clean this sh*t up and win some love. There’s no excuse to sit this one out.