new in
What The Water Gave Us
Hoox was born out of a passion for fishing and being on the water.
Our stories, battles, blanks and catches have given us drive, spirit and a love for all things fishing.
We deliver products and experiences that embrace all aspects of fishing, guided by the belief that a day fishing is a day savoured.
Collection
#allfishing
Hoox Away
Our fishing trips to Scotland, Norway, Ireland, Croatia and the Bahamas are coming soon.
Build your once-in-a-lifetime trip with Hoox Travel. Harness our expertise to tailor your unique fishing holiday, or have us plan a bespoke event your company and clients will never forget.
Focus on fishing incredible rivers, lakes or oceans or go for a more relaxing break, sampling the best food – you choose just how your itinerary plays out.
Our team is passionate about providing world-class trips and have caught the finest fish in the world. Their know-how will become your knowledge.
Hoox Travel builds experiences by combining our professional, dedicated staff with the finer details that make our trips so unique: custom kit, guides and chefs providing the luxury experience, with guest speakers and industry experts.
On The Rise. Stories from the water
Monster Goliath Groupers with NFL Linebacker Sam Barrington
NFL star linebacker Sam Barrington from the Green Bay Packers goes fishing for monster goliath groupers off the coast of Florida.
How-To: Eat Sushi with Naomichi Yasuda
If you've been using chopsticks to pick up sushi rolls, you're doing it all wrong. Let Tokyo sushi master Naomichi Yasuda teach you the dos and don'ts of eating sushi....
Land Rover Expedition with Monty Halls
The winner of the Land Rover Spirit of Adventure competition, Brett Andersen, will embark on an expedition along the Eastern Cape of South Africa this July. Led by Land Rover...